The Tradoria e-commerce platform has been a leading German provider of online shop solutions (with shopping portal) since 2007, with a diverse and ever-expanding range of products. Visitors to www.Tradoria.de currently have a choice of approximately eight million products from 4,400 sellers across Germany. The multi-award winning, end-to-end solution can be deployed by e-commerce newcomers, as a powerful sales channel for existing online stores, or as a multi-channel solution for brick-and-mortar retailers. Tradoria’s full-service offering includes complete payment handling, customer communication during the order process, continuous updating of sellers’ terms and conditions, and responsibility for the risk of non-payment.

In July 2011, Rakuten announced that it had closed a transaction to acquire an 80% stake in Tradoria.