Exo has developed a solution enabling gyms to build loyalty among their members. By simply scanning a QR code, a person who has completed a sports session in one of Exo's client gyms is rewarded with a virtual currency that can be used to obtain products/discounts from partner brands. Exo is also a media that promotes innovative concepts, new gyms, good deals and sports-related events, supported by an active and growing community on social networks.